Airbnb Advertising Campaign
Brief
Belonging is one of the greatest and most primal drivers of humankind. We want to connect, share, relate, feel accepted, and feel safe. There’s such variety in the things we belong to, be it our family, a friendship, a place, a group, or even a feeling – and we can find this sense of belonging everywhere and anywhere we go on this planet.
Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign.
Solution
Airbnb is a community of hosts and travellers who embrace the idea of sharing, hospitality, and human connection, worldwide.
With this campaign I wanted to empower the Airbnb community to share their unique discoveries and experiences in order to increase community participation and reinforce the fact that creatively autonomous individuals lie at the heart of the brand.
Brief
Belonging is one of the greatest and most primal drivers of humankind. We want to connect, share, relate, feel accepted, and feel safe. There’s such variety in the things we belong to, be it our family, a friendship, a place, a group, or even a feeling – and we can find this sense of belonging everywhere and anywhere we go on this planet.
Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience; translate this into a campaign.
Solution
Airbnb is a community of hosts and travellers who embrace the idea of sharing, hospitality, and human connection, worldwide.
With this campaign I wanted to empower the Airbnb community to share their unique discoveries and experiences in order to increase community participation and reinforce the fact that creatively autonomous individuals lie at the heart of the brand.
