Retreat Brand Strategy

I am excited to showcase the brand strategy and graphic design work I've developed for my retreat-focused wellness brand. This project combines multiple disciplines including brand naming, logo design, packaging design, and a comprehensive brand strategy to create a holistic experience. Drawing from mindfulness, nutrition, and self-expression through art, the visual identity reflects a blend of organic and urban aesthetics, speaking to a modern generation looking for authenticity and balance in their wellness journey. The packaging design, with its reclaimed vintage blueprints and hand-drawn camouflage elements, brings together a sense of nostalgia and contemporary flair, perfectly aligned with the brand’s ethos.